Ch 4 5 & 6 krug

1. It doesn't matter how may times i have to click, as long as each click is a mindless, unambiguous choice.
2. because deep lets you find things easier and understand where youre going rather than having to look all over a page and not find anything at all
3. how hard the click is
4. unnecessary
5. get rid of half the words on each page, then get rid of half of whats left.
6. because thy never get read anyways and it just wasting space.
7. happy talk and instructions
8. introductory text thats supposed to welcome us to a page
9. blah blah blah blah blah
10. scan through and find an alternative
11. no one is going to read them
12. 103, 41
13. people wont use your website if they cant understand it
14. you always enter, look for department, aisle, product, then leave.
15. look for department, ask someone
16. search bar
17. search dominant
18. guide us
19. look for the exit sign
20. cruising or browsing
21. no sense of direction or location
22. there could be huge parts never explored
23. up and down a hierarchy
24. sense of location
25. we start to head right to them
26. bookmarks, home pages, fixed places
27. it tells you where you are
28. gives you something to hold onto, tells us whats there, tells us how to use site, gives us confidence
29. place or location
30. page numbers, table of contents, navigation, titles, signs
31. advertising pages
32. site id, sections, utilities, page name, local navigation
33. advertising pages, pictures
34. top left corner
35. the logo, recognizable
36. important things and less important things underneath
37. links that get you places you need to go
38. home button
39. logo
40. fancy wording, instructions, options
41. make sure they work, one word, short, easy, obvious
42. you are here
43. how yo got there, how to get back, where you are
44. at top, use >, use tiny type, use you are here, boldface last item, don't use instead of page name
45. self evident
46. theyre slick and hard to miss
47. id on top left, links all along top, as well as utilities, but there are instructions on left and alot of text