Tuesday, March 24, 2015

Desktop And Mobile Stats

Over the last three years, the percentage of desktop sessions has increased.
Likewise, the mobile sessions have increased undoubtably.
Because of this, next year may be a milestone year, hitting an astonishing 50% for both Mobile and Desktop sessions.

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Over these three years, the bounce rate has increased immensely, showing less people roam throughout the site rather than just finding what they need and leaving.
The bounce rate for Mobiles is an outstanding amount more than that of desktop, proving that if you are on your phone, you're only looking for specific things, and then you will leave.

Sources on other websites and data-

1) http://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began

"93 percent of executives will purchase that product via the Internet using a laptop or desktop. 86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business."

2) http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/


3) http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

Americans used smartphone and tablet apps more than PCs to access the Internet last month -- the first time that has ever happened.




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